Finding Balance Within the Smarter Snacking Market Thanks To Gwell

Gwell’s founder, Fawziyya Sugai, was the first-ever recipient of the Pop Up Grocer Fund, whose founder, Emily Schildt, is interviewed in this article, answering questions about her selection and the inspiration behind Gwell’s updates:
‘‘Regardless of where one is on their health journey, they want what they eat to bring them joy. Food is a pleasure, or it should be. So much of the approach of healthier packaged foods in the past has been about deprivation and restriction. … Now, across the board, brands are using their packaging to draw people in with optimism—vibrant colors, playful typography, illustrative characters, and language around added benefits. … we would love for good packaging design to be more accessible. That’s what we aim to do with The Fund—bridge the gap between the brilliant entrepreneurs with exceptional products and the resources they need to bring their ideas to life.’’ - Emily Schildt, Pop Up Grocer
Gordon also interviews Ink & Mortar’s Sharon M. Taylor, who designed Gwell’s new packaging in collaboration with Fawziyya, who states:
