Nielsen IQ recently showcased Gwell on CBS Sunday Morning in its segment on food trends. 

Why mushrooms? Simply put, they’re powerful! We wanted ingredients that help to support stress relief and immunity. Mushrooms can help with this over time. Plus they add an amazing flavor that while tricky to describe, are the umami you didn’t know you needed in a cookie!

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For Women’s History Month, The Spruce Eats featured Gwell amongst 9 other women-owned food brands that are “reinvigorating” how people snack with innovative products.

While women account for 93% of purchases in the food sector, being on the business side of the purchase has traditionally been challenging…[it’s] important to support women who are out there leading food brands that are not only innovating approaches to what we eat (and how it’s made and distributed), but which better address the largely unmet needs of all those women shoppers. –Lauryn Bodden

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Gwell was recently nominated for Food52’s The Crunchies, their search for the best snacks from small businesses. Food52 selected their top 15 snacks and was able to narrow it down to their top three. While Gwell didn’t make the final three, we’re super excited to have been selected in the 15 nominees. Check out what Food52 had to say about our Peace & Pomegranate Tea Cookies.
 

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The Specialty Food Association announced Gwell as the recipient of The Pop Up Grocer Fund. In the article, the company’s founder, Emily Schildt, explains:

“The mission of The Fund is to support the growth of founders for whom opportunities and resources are not equal. For example, 89 percent of new women-owned businesses started every day are founded by women of color. Yet, they only receive less than 1 percent of venture funding.” – Emily Schildt, Pop Up Grocer

Schildt continues by describing why Gwell was selected from a large number of applicants:

“From a pool of over 200 applicants, we narrowed our selection to early-stage brands with non-white founders, making consumer products we would be excited to put on our shelves. We felt that Gwell’s products would not only delight our visitors, but also that it was best-suited to benefit from our specific package of cash and services.” – Emily Schildt, Pop Up Grocer

“Gwell founder Fawziyya Sugai left a career of more than 15 years in fashion to pursue her passion of making healthier options available to everyone. Gwell makes energy bites and superfood cookies, in Harlem, where food deserts are common. In addition, Sugai has used the business to support local organizations that expand access to education and work to improve food equity.” – Specialty Food Association

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As you may already know, Gwell has recently been selected as a Golden Ticket Winner at KeHe’s latest Trend Finder event. As a Golden Ticket Winner, Gwell products will be joining KeHE’s product portfolio. This means we have the opportunity to reach nearly 30,000 retail locations nationwide! To read more about how Gwell and its products were selected, check out RangeMe’s recently published article, in which Gwell’s founder, Fawziyya Sugai, among other Golden Ticket Winners, is interviewed about the process.

The article can even help those interested to gain more insight into Gwell’s purpose and creation:

“Snacks for the soul, mind, and body. Fawziyya Sugai was working in the corporate fashion industry when she was diagnosed with fibroids and PCOS. The high stress of her job combined with her illness had a big impact on her health, and Sugai decided she needed healthier snack options at work that would energize and increase focus and wellness—and she wasn’t alone. Sugai created Gwell, a plant-based wellness brand that incorporates functional foods into everyday snacks designed for on-the-go lifestyles. Each product is designed with organic, gluten-free science-backed ingredients that offer benefits including focus, energy, stress relief, immune support, and relaxation.” – Isabel Ramirez

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We have exciting news! Gwell’s snacks are now available for purchase in PopUp Grocer’s new Chicago location!

PopUp Grocer’s appearance in this new location has received a great deal of media attention, with TimeOut stating:

“After hosting locations in Los Angeles, Austin and New York, the traveling Pop Up Grocer concept is coming to Chicago for the month of May. Setting up inside a Wicker Park storefront (1555 N Milwaukee Ave), the shop will stock more than 400 products, with a focus on innovative brands that offer plant-based and sugar-conscious food and beverages, in addition to home, pet and body products.” – TimeOut

Be sure to check out these recent articles in Eater and Thrillist as well, to see all the other wonderful things people have to say about PopUp Grocer’s most recent appearance. Or check out the store for yourself, at 1555 N Milwaukee Ave, which is open until Sunday, the 30th of May, 2021.

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Check out The Goods Mart’s recent instagram post to see Gwell’s products featured in their new Think Big’s 4/20 Munchie Snack Box.

“We selected a snack box that will satisfy your sweet and savory cravings this 4/20 and beyond. Each purchase gives directly back to the Minority Cannabis Biz Association, progressing diversity in the space. Plus these snacks feature a few stellar Black and Female founded brands.” – The Goods Mart

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In a recent collaboration with Squarespace and the Rookie’s Guide to New York — a list of NY-based businesses curated by New York Knicks fans — the founder of Bed Stuy’s inclusive gym, The Fit In, Ife Obi, features Gwell’s products in the video below. To learn more about Ife Obi, her business, and her business’s mission, check out The Fit In’s website here.

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To hear Gwell’s founder, Fawziyya Sugai, discussing Gwell, donations, and much much more on the Snack Impact Podcast hosted by Bobbie Anne Williams, follow the links to view the episode and more on their website, or on applications like Spotify, Google, or Apple.

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In a recent article in Luxury Travel Advisor, associate editor, Matt Turner, discusses the role Gwell has played in the debut of the Andaz 5th Avenue Hotel’s new Wellness Suites!

“The vision for the new suites is focused on three landmarks of wellbeing: “Feel” (how one feels; emotional and mental wellbeing), “Fuel” (how one fuels and powers their body; inclusive of things like food and sleep), and “Function” (how one moves and functions in work, life and play).” – Matt Turner, Luxury Travel Advisor

Turner goes on to explain Gwell’s connection with the second of the “three landmarks of wellbeing:”

“Fuel: In the complimentary wellness minibar, guests will find … Gwell snack packs that provide stress, energy and immune support” – Matt Turner, Luxury Travel Advisor

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